Meet Max THE MEAT GUY The backyard BBQ enthusiast and jerky making master
2014 Opportunities Abroad Max and his best friend Kyle enroll in a study abroad program in Beijing, China. A longtime jerky fanatic, Max notices a lack of quality options - and an opportunity in the Chinese market. The MaxJerky dream began.
2015 An Entrepreneurial Start to it all Max and Kyle continue living in China after graduating, starting a financial services company in Shanghai with Max's brother Tommy. On the side, it's all jerky all the time.
2016 From students to masters Max buys his first dehydrator to master the craft of jerky. Meanwhile, his passion for barbecue ignites as he volunteers at friends’ restaurants, hosts his own pop-ups, crushes some cooking competitions, and spends late nights perfecting jerky recipes with Kyle.
2018 Making progress and jerky After years of refining their recipes, Max and Kyle start selling their jerky at local markets and ball games. The packaging and branding evolve, and after finding a production facility in China, MaxJerky is set to become a reality.
2019 The Meat Tour Detour Just weeks before the launch date, Max heads home to visit his parents after his mom develops a serious medical situation. The pandemic hits, China closes its borders, and the MaxJerky dream seems to be crushed.
2020 Max becomes "The Meat Guy" Unable to return to China, Max continues pursuing his passion for food. He starts filming his creations and quickly finds success on social media. Sophia, an investment banker, quits her job to work full-time on MaxtheMeatGuy.
Jan 2022 Can't spell Team without M-e-a-t Kyle returns to the US for grad school while restarting the MaxJerky process with Max and Sophia. Max finds his old jerky recipe spreadsheets and starts testing recipes — this time for the US market.
2022 Building a brand The team starts the brand from scratch, creates new recipes, and structures the business. All with the goal of creating an authentically crafted jerky with globally inspired flavors.
Apr 2023 MaxJerky Launches After years of work, hundreds of hours of video calls, thousands of miles traveled, and countless iterations of recipes, MaxJerky is ready for launch.
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